![]() ![]() Whether it’s your wedding day or school formal, Doritos is there for every occasion – no matter the consequences,” said chief marketing officer ANZ, Vandita Pandey, PepsiCo. “Upon discovering our Doritos fans admit they snack on our triangular favourites in those moments when they shouldn’t but couldn’t resist, we wanted to find a way which playfully celebrates and empowers those irresistible moments. The message is clear – embrace your boldness without fear of judgment and revel in those ‘craveable’ moments that define the unapologetic Doritos experience. With this latest campaign by VaynerMedia, TRIO (PHD Australia) and Mango Communications, Doritos Australia continues to disrupt the status quo as they build brand affinity with their core audience, Gen Z. The campaign not only celebrates these audacious moments but also champions the bold Doritos lovers who couldn’t resist the temptation. Photographer Jordan Kirk, captures the essence of these unfiltered Doritos snacking experiences, including bold scenes such as a bride in her Doritos-dusted wedding dress, a young gent ready for his school formal with his Doritos-covered Boutonniere, a race day attendee with her Doritos-stained fascinator, and more. To celebrate Doritos’ iconic dust, these moments have been masterfully depicted in a series of out-of-home, print, digital display, and social ads portraying relatable snacking scenarios where concern for Doritos dust-covered-fingers takes a back seat to joy snacking on the triangular legends. The campaign ‘For The Bold’, has been crafted following nationwide research revealing three-quarters of Aussies (75 per cent) admit to snacking on a bag of Doritos in moments they shouldn’t have, but simply couldn’t resist. ![]() Doritos Australia, the champions of bold snacking experiences, has launched an unapologetically bold brand campaign with its iconic orange dust taking centre stage, showcasing those irresistible ‘craveable’ moments when Doritos fans say, “Stuff the consequences”.
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